East China IDBrand Operational Training was held in Shanghai from October 9 to 10, 2019

From October 9 to 10, 2019, the China Operations Center of the Unified Two-Dimensional Code Identification Registration Management Center(UTC China), held a two-day Training Conference in Shanghai for East China Regional Code Standard Operations Service and MA-Eco-Construction. Leaders and key cadres from Zhejiang, Shanghai, Jiangsu, Anhui, Fujian and Shandong provincial service centers and some municipal centers attended the training.

Mr. Zhang Chao, the Executive Director of UTC, started from the global Two-dimensional code development trend, detailed for the participants about UTC Global positioning, central business architecture, business content, industrial value and development planning, and next steps, advancing global code distribution services puts forward three priorities: First, Strengthen the construction of IDcode distribution system and Identification Chain Node system； Second，improving the registration service of IDBrand and the construction of channel system, and Third, promoting the work of the authorization and evaluation system.

 Mr. Zhang Yi, Director of UTC China, Mr.Du Zhihui, the Vice President of ZIIOT, Mr.Jiang Wanli, Deputy Director of  UTC China, Mr.Wang Jinlei, the Director of Operations of UTC China, and other participants attended the meeting, and gave a detailed explanation on the two-dimensional code standard system, application analysis, MA-ecological construction, market development strategy and channel construction of IDBrand and other aspects.
IDBrand was officially released at the International Two-dimension Code Industry Development Summit held in August 2019, with Symbolized identification scheme enables two-dimensional code to have the world's Unique "Digital IDcard".

The holding of this training activity will enable UTC in China's East China Province and municipal service centers to better understand the content of UTC's work and responsibilities. With UTC China East China Regional Service Center business development, will certainly play a role in the popularization and development of IDBrand!